The W7 Brand Was Created In 2002, The Inspiration Of Two Entrepreneurial Young Men From West London. Their Aim - That Everyone Should Have Access To An Extensive Range Of High Quality Cosmetics At An Affordable Price - Is Now Well On The Way To Becoming A Reality. Our Tagline Of ''Who Will You Be Today?'' Opens Up Opportunity For The Consumer To Express Themselves And Use W7 Products To Be Who They Want To Be. With A Strong Team Behind The Brand, W7 Has Grown Year On Year And Now Boasts A Collection Of Over 500 Products, None Of Which Are Tested On Animals. The Range Includes: Nail Polish, Foundations, Lipsticks And Glosses, Eyeshadows And Palettes, Plus An Extensive Offering Of Mascaras And Our Ebony Collection For Darker Skin Tones.