Naturtint Permanent Hair Color Is The First Permanent Hair Color Certified By The Usda Biopreferred Program, Exceeding Minimum Usda Certified Biobased Content For Hair Styling Products By Using Less Petroleum-Derived And More Naturally Derived Substitutes. The Same Amazing Colors You Love, But Now With A 100% Naturally Derived Propylene Glycol Alternative. Everything You Need To Color Is Included In Each Kit, And Now With The All-New 1.69-Fluid Ounce Tube Of The Naturtint Quinoa Multi-Care Mask Proven To Nourish And Help Increase Color Retention By Up To 20%! Created By An Independently Owned, Woman-Run Company In Madrid, Spain, Naturtint Has Been The Leader In Scientifically Innovative Hair Color And Cleaner Hair Care For Over 25 Years. Naturtints Botanical-Inspired Formulas Contain Only The Highest Quality Ingredients And Are Designed To Deliver And Maintain Radiant Color And Shine.