Colorist-Developed At-Home Hair Color, With Safe And Effective Ingredients For Vibrant, Dimensional, Salon-Worthy Color. Clinically Proven To Leave Hair 15X Shinier*, With 40% Reduced Breakage And 88% Softer And Smoother Strands**. Easy-To-Apply, Clean, High-Performing Formulas That Wont Compromise Hair Health And Are Proudly Vegan, Cruelty-Free, Gluten-Free And Ammonia-Free. For Best Results, Follow With Igk Hair Products.