• We're all mad here! Especially over this stunning purple hair dye! Purple Madness is a vivid violet color that works well on a variety of hair levels from platinum to brunette. Darker hair will be delighted by the rich amethyst shade, while light hair will have a frenzy over the vibrancy of the purple hue.
• Vibrant DIY Formula: Create stunning purple hair at home with our easy-to-use semi-permanent dye.
• Nourishing Hair Treatment: Hydrating and deep conditioning formula leaves hair soft and healthy.
• Optimal Results on Pre-Lightened Hair: Achieve the most vivid purple hues on lighter hair shades, with subtle tones visible on darker bases.
• Gentle, Chemical-Free Formula: Free from harsh chemicals like peroxide, ammonia, and PPD for a safer coloring experience.
• Cruelty-Free and Vegan: Ethically produced hair dye made with plant-based ingredients, perfect for conscious consumers.

Arctic Fox was formulated to create beautiful, vibrant hair colors while minimizing the potential negative effects of semi-permanent hair dyes. Arctic Fox is made only with safe, high-quality Vegan ingredients. We are proud to say 'Made in USA.' Arctic Fox hair dyes are semi-permanent hair colors that are made only from vegan ingredients with no animal by-products. There are no harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. Made non-alkaline and peroxide free, Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. Arctic Fox Hair Colors are 100% Vegan, No animal by-products, EXTRA Conditioning, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD and does not contain heavy chemicals that damages hair.