About this item

• Shampoo that Volumizes, Lifts & Nourishes - A gentle, sulfate-free shampoo designed to help increase your hair's body, moisture, fullness, and manageability, while strengthening thin strands to diminish breakage.
• Nourishing Shampoo for Thin, Aging Hair - Cleansing formula clinically proven to reduce breakage by up to 98%*. It's a lightweight volume shampoo that supports scalp health and healthier-looking tresses without stripping your hair of its natural oils or moisture. (*3rd party instrumental compatibility study with shampoo and conditioner. Individual results may vary).
• Powerful Blend of Ingredients - Our volumizing shampoo's signature Wake Up Call blend contains Biotin, Bamboo, Burdock, and Hops extract to strengthen and support thicker-looking hair. We also added Sage extract to help unclog hair follicles while balancing oil levels.
• Steps to Better Hair - Apply our shampoo sulfate free to wet hair, lightly massage into a lather on the scalp, and rinse well. Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger's Butter Masques. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week.
• Better Not Younger Hair - Our haircare brand for women believes that beauty is not defined by age. Our clean and clinical products are designed for hair that's seen a decade or five. That's why our hair thickening products for women are also paraben-free, sulfate-free or SLS-free, and cruelty-free.