Product Descriptioncaviar Anti-Aging Replenishing Moisture Shampoo Helps To Restore And Rebalance Moisture To Hair For Noticeably Softer, Smoother, Shinier Hair That Feels Transformed After One Use. It Helps To Protect And Defend Against Daily Aggressors Like Environmental, Physical, Heat And Chemical Damage That Can Cause Your Hair To Appear Older. Formulated With Our Signature Caviar Extract And Sea Silk, The Formula Helps Target The Physical, Environmental And Natural Signs Of Aging And Stress That Can Cause Hair To Become Dry, Brittle, And More Prone To Breakage. Clinically Proven To Provide Moisture, Smoothness And Manageability While Reducing Breakage By More Than 99% And Providing Thermal Protection Up To 450 Degrees Versus Untreated Hair When Used With Caviar Anti-Aging Replenishing Moisture Conditioner.Brand Storytransformation After Just One Use. Since 1997, Alterna Has Pioneered Alterna-Tive Luxury Haircare. A Trailblazer In Luxury Haircare And Styling, We Have Always Been About Purity And Innovation Inspired By Skincare Science.